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UHURU Magazine

UHURU Magazine

UHURU Magazine

On Jesy Nelson and the Problem with Blackfishing

via instagram

If you follow pop music and have been keeping up with the news over the past week, you’d know that former Little Mix member Jesy Nelson has made her solo debut. You may remember Little Mix from the U.K. version of The X-Factor, where Simon Cowell manufactured the group, helped them win the show and guided them during the early years of their career. 

Nelson left the group in 2020, citing mental health reasons. Now she’s back, with her first single “Boyz” featuring Nicki Minaj, a song that samples Diddy’s 2001 hit, “Bad Boy for Life.” 

The music video immediately drew criticism from audiences, accusing Nelson of Blackfishing, the process in which white women adopt or borrow black aesthetics. In the video, Nelson, a Caucasian Essex woman, appears unnaturally tanned, wearing braids and sporting outfits that border the line between performance costumes and cultural appropriation.

While in Little Mix, Nelson faced her fair share of internet trolls, constantly comparing her to her bandmates. She’s been through enough over the past decade, but blackfishing is not something that should be ignored.

Nelson is by far not the first person guilty of Blackfishing. A famous example would be the Kardashian family, known for adopting black women’s physical characteristics without actually being black. They’ve influenced a generation of Instagram baddies to copy their looks with surgery and cosmetic procedures. 

Blackfishing is a lot subtler than cultural appropriation — we know where we stand with the Mexican taco Halloween costumes, or white women wearing box braids. It’s about appearance rather than ancestral heritage, using hair, makeup and styling to make yourself seem Black or racially ambiguous. 

What’s the big deal with it? Blackfishing and cultural appropriation are theft. Making Black bodies more trendy and palatable for white audiences is harmful to Black women’s mental health and makes it harder for us to advance in society. 

Reducing Blackness to a set of aspirational body parts diminishes the Black experience, offering a blanket denial of multifaceted Blackness. Being Black becomes a one-dimensional visual — a fat ass, a pair of hot lips and an aggressively horny attitude. We become sexually promiscuous of criminally adjacent bad boys for life.

Jesy Nelson is not to blame for this. She’s just this week’s white face of Blackfishing, of co-opting an agreeable Blackness without the lived Black experience to back it up.

Blackfishing is, essentially, a celebratory blackface, one that admires rather than ridicules. It is esteemed minstrelsy. As a community, we deserve better. 

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